ISB Unveils New Brand Ahead of 20th Anniversary

logancenter.isbscience.org/2019/09/13/isb-unveils-new-brand-identity/

We are excited to unveil our new brand identity system, including logo, tagline and colors.

So, why change? Simply put, ISB has evolved since our inception in 2000.

• Translational science is a major focus thanks to our 2016 affiliation with Providence St. Joseph Health, one of the nation’s largest not-for-profit health care providers.
  
• From Scientific Wellness to complex diseases like cancer, Alzheimer’s Disease and sepsis, our research is people-focused and in urgent need.
  
• ISB’s faculty and staff are doing noteworthy work, but we are often overlooked in our own South Lake Union neighborhood, let alone in Seattle as a whole. We’re changing that.
  
• Next year marks our 20th year, and we want to reflect the exciting work and events on the horizon.

A new brand identity system best reflects this evolution. 

While our rebrand brings change, there are some things that will always remain constant. 

We are committed to the collaborative, cross-disciplinary and groundbreaking research for which ISB is known. We are champions of systems biology: Dr. Lee Hood started ISB as the first-ever institute devoted to systems biology, and we continue down that path. 

We worked with Turnstyle Studio in Seattle to define and express our new identity.

Brand elements

Logo
A logo serves to identify an organization. Logos are not literal, but are evocative and can mean different things to different people.We designed a new mark that we believe evokes what ISB stands for: biology in action. the idea of collaboration, innovative spinout companies and ISB’s entrepreneurial spirit. 

Name
Officially and legally, we are “Institute for Systems Biology,” but our researchers, supporters and peers know us as “ISB.” So, we are embracing this vernacular. In most cases on our website and many digital and print channels, we will be seen and known simply as ISB. 

Tagline
“Science transforming health” — together, these three words exemplify the mission and efforts of everyone at ISB. 

Website and social media
We have changed our website address to www.isbscience.org (the legacy systemsbiology.org will direct you to the new name), and ISB’s social media handle is @isbsci.

As a whole, our new visual identity system gives form to a fresh and compelling brand that represents our storied past, active present, and aspirational future. 

2020 Vision

Next year marks the 20th year of ISB. To mark the occasion, we are putting together a year-long speaker series to focus on some of the most pressing issues in science and health care, including brain health, education, and artificial intelligence. The quarterly events will be held at the newly renovated and incredible Town Hall Seattle, and are targeted toward an interested and engaged public. We will have more information to share — dates, speakers, other details — in coming weeks.

We are thrilled to be part of the vibrant Seattle research community, and we want to interact with engaged citizens who are as passionate about science and the future as we are. We can do what we do thanks to our devoted contributors and ambassadors. If you would like to know more about our research, meet our scientists or find ways to help our mission, please reach out to us.